The Packaging Project:

The client required two versions of the same sized gift box to give to the buyers of new cars at their showrooms.   Each box contains another smaller box with a fancy pen set, and a glossy full colour catalog of the new car that was purchased.  By using a simple techniques and understated paper designs we were able to obtain a classic clean and tempting appearance across these box designs.  

Using a leather feel paper for both the base and box lids, with a simple silver hot press foil logo, centered on the lid.  We used the clients corporate colour inside the box as lining, and also as the colour of the platform insert, holding the pen gift box flush, to allow the full colour brochure to be placed on top, with the lid closing flush.  The distinction between the products is achieved using the box colouring and differentiating logo placed on the lid.