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ABSA Gift Packaging Project
ABSA Banking Group
Gift Packaging
The Packaging Project
The packaging requirement for this client did not consist of a singular project from a singular source, but consisted of various projects, for various campaigns, over a period of 3 years. The most notable of these were done for the Soccer World Cup 2010 hosted by South Africa, and resulted in quite a few high profile people visiting our courtry, and being entertained by various financial institutions including the ABSA group. Giftboxes were made for the VIP invitations in light brown textured paper with a uniquely designed soccer themed gold foil.
The second box for this project were sent out to the clients with the schedules, tickets and hotel information, they were larger than the first. These boxes were more subtlety branded with only the logo and custom branded gift ribbon. still in the light brown finish. The gift ribbon had to be dyed up in a specific colour with another pantone screen printed on the ribbon.
For the day to day packaging requirements we do two sizes of a very specific sized gift bag.
These bags are litho printed, gloss laminated and have branded gift tags attached to the rope handles.
To complement these we do a red ribbon branded with a white logo, and red gift wrapping paper, with a tone on tone red print of the logo step and repeated, yet subtle and tastefully done.
Packaging Design:
ABSA GROUP MARKETING
Material Specification:
1800gsm Eska Board, Light brown wibalin linnen paper, board white lined, Gold quick release foil, Trilobal satin, screen-printed.
Litho printing single colour, cotton rope handles with tips, gloss lamination, 85gsm giftwrap, flexographic printing.
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