DSTV Media Sales Case Study

Striking production techniques have been used throughout this packaging project to create a unique finish and a strong sense of brand identity throughout the range.  A number of factors had to be taken into consideration when the structural design of the gift boxes were done,including the brand colour, and not loosing any details during the cutting process of the materials with various thicknesses.

The gift boxes consisted of a base and lid liquor box and shirt box made in slightly larger custom sizes.  The bases of both boxes were done in a red textured paper, and the tops were litho printed to the Pantone of the company colours.  The lids have clear cutout artwork showing the red of the base of the liquor box, and the gift tissue inserted in the shirt box.

Normally we don't do gift tissue in more than 3 colours, but for this job the variations of colours were very cleverly done, enabling us to do partial screens in between the spot colours, ending up with almost 8 colour variations across the circles.  Polypropylene (curling ribbon) were also printed with the coloured circles and the background of the logo were blanked out to show the light silver colour through.

Packaging Design:

DSTV media sales

Material Specification:

1800gsm Eska board, laser cutting, Litho printed Wibalin sheets, 22gsm paper, screen and flexographic print, 4 colour rotary printing, polypropylene ribbon 30mm.