DSTV Media Sales Case Study

Striking production techniques have been used throughout this packaging project to create a unique finish and a strong sense of brand identity throughout the range.  A number of factors had to be taken into consideration when the structural design of the gift boxes were done,including the brand colour, and not loosing any details during the cutting process of the materials with various thicknesses.

The gift boxes consisted of a base and lid liquor box and shirt box made in slightly larger custom sizes.  The bases of both boxes were done in a red textured paper, and the tops were litho printed to the Pantone of the company colours.  The lids have clear cutout artwork showing the red of the base of the liquor box, and the gift tissue inserted in the shirt box.

Normally we don't do gift tissue in more than 3 colours, but for this job the variations of colours were very cleverly done, enabling us to do partial screens in between the spot colours, ending up with almost 8 colour variations across the circles.  Polypropylene (curling ribbon) were also printed with the coloured circles and the background of the logo were blanked out to show the light silver colour through.

Neotel - A Tea for One Gift Packaging

Packaging Project Description

Branding options for ladies and in the company colours were made easy with the use of a round (hat) gift box.  We will only do hatboxes for branded projects of 500 units or more.

The lid and base were custom printed in the corporate colours, and the company logo foiled in a Matt White on the logo.  

The products were shipped to our premises for safe packing in white tissue paper, an orange tissue paper were added around the tea set and folded over the top and delivery to the customer event on the day.